BROADWAY ROULETTE

Challenge: Help Broadway Roulette ticket company define/solidify their tone and visual identity to help streamline their online brand.

Solution: Performed branding exercise to clarify and define both written tone and visual style for upbeat, fun company. These results informed logo and website visual explorations. Work alongside digital marketing to refine UX.


Creative Strategist, Designer

 

 

Logo

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Creative strategy: Brand Tone and visual exploration

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Site design

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Blog design

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