Citibank: Custom Cash promotions

Challenge: Support Publicis ONE team via art direction, design and storyboarding to create television spots + custom banner assets promoting Citi’s Custom Cash Card — for Paid, Organic, OOH, and all other broadcast placements.

Solution: Work within brand standards while finding room for creativity and humor.

Senior Art Direction, Design
Creative Direction (art): Nicholas Rezabek, Creative Direction (copy): Leah Platz, Copy: Josh Clayton ; Animation: Fakery