SWIRL INTEGRATED MARKETING

Worked under VP of Strategy and Senior Planners. Performed market research, strategic conceptualization and development (brand positioning, product naming), and graphic design (logo and collateral design, Keynote, and PowerPoint presentations) 

Visual Strategist (Graphic Designer + Strategic Planner hybrid)

Swirl Benefits Fold-Out

Employee benefits infographic + foldout to reflect upbeat character of marketing/ad agency. Foldout is the building in which Swirl was located in the Presidio of San Francisco.

The Think | Branding

Brand identity for Swirl’s strategic arm — The Think. Combines both the traditional (for authenticity) and novel (for creative), including maze imagery signifying journey of thinking through a problem.

Promotional Posters

Happy Hour
Each quarter, a different department at Swirl hosted a happy hour. Strategy highlighted the American South (where the VP and I are both from—though different states). We served biscuits with honey, ham, grits, Sazeracs, and also hired a petting zoo of farm animals while bluegrass and set the tone for a tongue-in-cheek southern experience combining some of our favorite features from a Southern upbringing.

We Are Swirl
Swirl elevated a positive culture to motivate employees (it worked). This poster served as a manifesto, capturing the upbeat company character as well as the retro/mid century modern style of California (and National Park signage — since Swirl resided in the Presidio).